Be Courageous!


Be Courageous!


According to e-myth, if you are not equipped to face the challenges of ownership, your business will quickly become an unrewarding chore, rather than a joyful expression of who you are and what you want to bring to the world.

How equipped are you to face these challenges?

Think about why you started your company in the first place. It was more than the desire to create a job for yourself. You wanted to build something that you owned! Whether it was ownership of your life, the desire to stand back and watch proudly as you brought value to the world with a business you built with your own hands, or even the adventure of breaking free from the 9-5 life, you wanted to be accountable to no one but yourself.

But that freedom comes at a price. It means that you can’t push the blame on someone else when things aren’t going according to plan. It means that you are the one who answers when a mistake is made. It means that the choices you make hold the greatest kind of weight because you own the consequences.

It’s a difficult truth that the overwhelm so many business owners endure is actually a result of their desire to be free from that very thing! In a pursuit of absolute ownership, the business owner has created his or her own greatest obstacle – the obligation to know everything, when it’s impossible for them to do so. Succumbing to this obligation in your business will leave you ineffective at best, and underwater at worst.

Be Courageous!
The word ‘courage’ comes from the Latin root ‘cor,’ meaning heart or innermost feelings. Somehow, over time, it has come to be associated with fearlessness.

Attempting to live without fear is often held as a virtue. This is ridiculous! It is futile. Fear is a part of being human.

  • The fear of making mistakes in your business.
  • The fear of not knowing all the answers.
  • The fear of what others think.
Courage is about feeling fear and not being stopped by it. Fear is a reason to act, not a reason to avoid what really needs to be done.

about TA fastrack

TA Fastrack is Australia’s leading travel, tourism and hospitality industry business improvement and marketing solutions provider. TA Fastrack offers a range of specialised services including management consulting, business coaching, a full-service marketing and PR agency as well as training services.  With a vision to provide companies the ‘world’s best practices’ in the industry, TA Fastrack guarantees a fastrack in your profits and personal performance. With Australasia’s most experienced team based in Australia, New Zealand and now in Singapore, we can deliver business solutions wherever you are.

To learn more visit or call +61 7 3040 3588.
Source = TA Fastrack
Pin It

Comments are closed.