Use Twitter for your business


Use Twitter for your business


Twitter can be used to:

  1. Develop and promote your brand
  2. Engage with your clients online
  3. Track what other people are saying about your brand, products and services
  4. Create a buzz around an upcoming event you are holding
  5. Promote your content, eg blogs, articles, specials, newsletters etc
  6. Generate sales for your business

Below are some tips on how you can best use Twitter for your business.

  • Get to the point quickly – with its 140 character limit, you have to ensure that your message is clear and concise.
  • Ask a question and engage with your followers
  • Keep it short and simple and to the point. Type out your message, then tighten the copy and experiment with shorter synonyms to keep within the 140 character limit, but still manages to get your message across.
  • Remember to keep it professional
  • Include a background image for your twitter page – customise a twitter background with your colours, logo or use images to showcase some of your products and services or business
  • Make your tweets useful resources so people come back to you – people will follow you or retweet your posts if they are useful. For example, blog posts, specials, news updates etc
  • Use twitter to drive customers back to your website – for example, if you have a special offer, include a link back to your specials page or the booking page
  • Promote your upcoming events, fundraiser, open house on Twitter
  • Promote your products and services
  • Respond directly to client feedback, questions, reviews

If you follow the tips listed above, you’ll find the results will be greatly beneficial.

about TA fastrack

TA Fastrack is Australia’s leading travel, tourism and hospitality industry business improvement and marketing solutions provider. TA Fastrack offers a range of specialised services including management consulting, business coaching, a full-service marketing and PR agency as well as training services.  With a vision to provide companies the ‘world’s best practices’ in the industry, TA Fastrack guarantees a fastrack in your profits and personal performance. With Australasia’s most experienced team based in Australia, New Zealand and now in Singapore, we can deliver business solutions wherever you are.

To learn more visit or call +61 7 3040 3588.
Source = TA Fastrack
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