When developing your next email marketing campaign, take the following tips into consideration. It could be the deciding factor in the success or failure of your campaign.
Your database list
When was the last time you updated your database list? Are the emails recent? Have your customers given their consent to receive enewsletters from you? The success of your email marketing campaign is directly linked to your list. Make sure that you are using a house list (names you have collected yourself) and not a purchased list.
Make sure you have a subject line that grabs the reader’s attention. The best way to determine a subject line that works best is to test your emails. Send 2 or 3 different subject lines to 3 random groups of your database. Measure the response to each subject line.
Your ‘from’ field
What name do you use in the sender line of your email? Does it come from a person (name) or your business name? Most often, emails are deleted because it was from a indiscernible sender name or it wasn’t personalised.
Track your results
Use the reporting function in your email system to track how many people opened your emails and what they clicked on. This will help you to determine what works and what doesn’t work for future emails.
Include an unsubscribe method
Make sure your unsubscribe button/link is in place and working on all emails.
Test before you send
The above tips are just some best practices you should follow to ensure deliverability and increase open rates and conversion.
Send yourself a test before you send it to your clients. Make sure the images and text show up properly in various email clients, such as Outlook, Hotmail, Gmail, Yahoo etc. This will ensure that your email looks professional.