Destination NSW teams with AirAsia X

Destination NSW has welcomed AirAsia X flights to Sydney with a two year marketing partnership in conjunction with Sydney Airport and Tourism Australia that is expected to bring around 55,000 more international visitors to the State every year.

Destination NSW CEO, Sandra Chipchase said yesterday at the official AirAsia X launch that the new route will accelerate Sydney’s presence in key Asian markets.  The daily service will inject nearly $138 million into NSW every year and is a step towards the goal of doubling overnight tourism expenditure by 2020.

“We are delighted to have the opportunity to work with AirAsia X to increase visitation from some of our key international markets,” Ms Chipchase said. 

In the year ending September 2011, the state welcomed 46,000 visitors from Malaysia that generated spend of approximately $142 million.  A majority of these travellers visit Sydney and NSW for holidays and to visit family and friends, with nearly 70 per cent of Malaysian visitors making repeat visits to NSW.

AirAsia X CEO, Azran Osman-Rani said yesterday that he was delighted that Sydney will be joining the airline’s expansive network.

Source = e-Travel Blackboard: K.W
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