Chinese travellers boost tourism


Chinese tourists in Australia / Source: news.com.au

Chinese travellers are coming to the rescue of troubled tourism industries in Australia, USA and Europe with recent figures showing a significant growth in visitor numbers.

Australia, which has seen a downturn in visitors from Europe and North America, has experienced a rise in Chinese visitors by more than 20 percent in just 12 months, with more than half-a-million Chinese travelling to Australian Shores.   

Shopping, the weather and the unusual wildlife are major attractions for the 540,000 Chinese visitors to Australia, spending approximately $3.1 billion last year which has helped to reinvigorate a travel industry that has been struggling, according to Tourism Research Australia.

While Australia is enjoying the boom in Chinese travellers, Europe is also getting its fair share of travellers and shoppers from China, who are doing their bit to revive the continents ailing tourism industry.

According to IHT Rendezvous, Chinese travellers are attracted to the cultural glories of Heritage Europe as much as it’s shopping opportunities, along with practical reasons for choosing Europe such as the relatively weak euro and a single visa to any of Europe’s 25-nation Schengen group permits entry.

In the USA, the first 10 months of 2011 saw an increase of 36 per cent from previous year to 940,000 Chinese visitors, according to the International Trade Administration of the U.S. Department of Commerce. 

Spending in the USA from Chinese visitors shot up 39 per cent for the same period, to approximately USD$5 billion.  Steps announced last month by President Obama to speed up visas for Chinese travellers should result in even more arrivals.

China now has become the world’s fourth largest outbound tourist market with high spending.  The number of Chinese outbound travellers grew by 17.8 percent in the first quarter of 2011 to 16.15 million, according to the China Association of Travel Services and Ivy Alliance Tourism Consulting Co. 
Source = e-Travel Blackboard: K.W
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