Sheraton to powerhouse Starwood China growth

Starwood Hotels says its Sheraton brand will act as a “key force” in the company’s growth this year with plans to open 20 hotels before the year’s end.

Announced this week, the company described its Sheraton growth as a “powerhouse” with more Sheraton Hotels in development in China than any of its other brands with 12 properties to launch in China and another eight in North America, Indonesia, Bali and Saudi Arabia,

The Group said the majority of its new China properties will be located in second and third tier cities, meeting strong demand in the growing regions.

In total the Group will have up to 50 hotels in China by 2015 while 2012 will see the Group launch its first hotel in Macao.

Set to shine in the ‘Las Vegas of Asia’ the Sheraton Macao will host up to 4,000 rooms, three restaurants and two outdoor swimming pools.

Meanwhile the hotel group will also launch its second resort in Huizhou this year as well as its fourth property in Saudi Arabia.

“Sheraton’s impressive global pipeline is being fueled by phenomenal demand in China and India as well as by a surge in high-quality conversions in developed markets,” Global Development for Starwood president Simon Turner said. 

“In Europe, there is a large landscape of independent hotels ripe for flags, and we’re also keenly focused on an expected uptick in portfolio transaction activity in North America which should lead to even more conversion opportunities.” 

Next year the Group expects to launch a new property in Dubai as well as two new hotels in Pakistan by 2014.


Source = e-Travel Blackboard: N.J
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