More Britons visit Ireland

Great britain is Ireland’s largest inbound tourism market

Recent tourism figures have revealed that more and more British tourists are visiting Ireland every year, and fewer from the United States.

According to the latest statistics from November 2011 to January 2012 almost 1.2 million trips were made to Ireland, an increase of 22,800 or 1.9 percent year on year, Kerryman reported.

The breakdown indicates a 4.7percent increase in visits from Britain, a rise to 580,800, plus a three percent increase in visitors from continental Europe to 404,400.

However, there was a considerable drop in the number trips from North America which was down 5.4 percent to 141,900 while visitor numbers from other parts of the world dropped 9.4percent to 68,400.

Tourism Minister Leo Varadkar said the recent statistics were a good start to 2012.

“A range of factors such as economic confidence, or uncertainty, in many of our source markets is evident in these figures with visits up 16.3 percent from Germany and down 5.1 percent from Italy.” Mr Varadkar said.

"However, it is particularly important that we sustain growth in visits from Great Britain, our largest market for inbound tourism."

Tourism Ireland Chief Executive Niall Gibbons said the company continues to promote Ireland as the wonderful destination it is.

"Right now, we are preparing to roll out our largest ever St Patrick’s Day programme around the world – which will span Great Britain, mainland Europe, North America, Australia, as well as developing markets such as China, India and South Africa," he said.

"Our aim is to bring a smile to the world and to convey the message that Ireland continues to offer a warm welcome, fun and spontaneity, alongside fantastic scenery and cultural activities."
Source = e-Travel Blackboard: S.P
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