Melb builds tourism through close-knit Chengdu ties

Aiming to strengthen relations between Australia and China, Melbourne Airport has announced a new ‘sister airport’ relationship with the region’s Chengdu Shuangliu International Airport.

Unveiled today, Melbourne Airport chief executive Chris Woodruff said the close-knit association would help create new direct services between the two destinations as well as share “knowledge, experiences and best practise” in areas such as route, operations and retailing.

“Through this cooperation we will help facilitate greater visitation between Chengdu and Melbourne and enhance both airports for airline customers, passengers and all stakeholders alike,” Mr Woodruff said.

“China has driven international growth at Melbourne Airport over the last few years and will continue to do so.

“China is now our most important long-haul market.”

According to local statistics, China serves as Victoria’s largest tourism market, with up to 265,000 Chinese visitors trekking into the state last year, spending up to $816 million.

Tourism Australia managing director Andrew McEvoy added that the relationship would also deliver better access between Australia and the ever-growing tourism market in China.

"Better access and having more direct flights to Australia will clearly help convert more of this desire into actual visitation, and this starts with building strong aviation relationships such as this," Mr McEvoy concluded.

Source = e-Travel Blackboard: N.J
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