Spotlight on Sunshine Coast tourism practices

Spotlight on Sunshine Coast tourism practices

The Sunshine Coast has today welcomed 14 government officials as part of a Xiamen Tourism Bureau delegation to the Sunshine Coast region with the objective of better understanding how tourism is managed in the region.

Xiamen, China is the sister city to the Sunshine Coast and this delegation follows a tourism trade and investment mission to Xiamen, China in October 2011, led by Councillor Jenny McKay.

“This has been a real break through for international tourism as the Xiamen Government has entrusted the International Relations Department with control of the itinerary, local transportation and most excitingly they will be flying directly into the Sunshine Coast Airport.  This has enabled us to provide our communities with the maximum exposure as part of their visit,” said Cr Jenny McKay.

Sunshine Coast Destination Ltd (SCDL) is supporting the mission and along with local operators targeting China will meet with the government officials.

SCDL CEO, Steve Cooper said foundation work to position the region has taken place through Sunshine Coast Council and Cr McKay over the past 12 to 17 years.

“The Sister City relationship with Xiamen provides a real opportunity to leverage an existing strong relationship with China. Key Sunshine Coast stakeholders are also intensifying promotion of the region and continuing to position the Coast as an ideal international holiday and business destination.

“SCDL and council are committed to supporting local tourism operators actively pursuing this market,” added Mr Cooper.

In addition to touring the Ginger Factory, the group will tour Noosa, Montville, Maleny and Mary Cairncross during their visit before also heading to Cairns.

The delegation is welcomed on arrival at Sunshine Coast Airport by Council representatives and (far left) Veronica Rainbird, Marketing and Brand Director of SCDL and (far right) Peter Pallot, General Manager of Sunshine Coast Airport.

Gifts are exchanged following a presentation to the group. (l to r): Deputy Mayor Tim Dwyer, SCDL CEO Steve Cooper, Deputy Director General of Xiamen Tourism Bureau Ms Yan/ Qi, SCDL Development Manager Anthony Johnson, Lynne Banford of Tourism Queensland and Councillor Jenny McKay.

The group enjoyed a brief presentation and tour of the Ginger Factory.  

Source = Sunshine Coast Destination Ltd.
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