Starwood Hotels & Resorts Worldwide has announced it has officially surpassed opening its 100th hotel in China, with new properties operating in Ningbo, Sanya, Yangzhou and Xian.
Starwood chief executive Frits van Paasschen said China has become Starwood’s second largest market, behind the United States.
“In addition to the record-breaking pace at which we are opening hotels in China, we’ve signed 12 new deals in the first three months of 2012 and Greater China accounts for 44 percent of our global pipeline driven by an ever-increasing Chinese domestic travel market, as well as the fast-growing international inbound market.”
Starwood plans to establish a further 15 hotels in China by the end of this year.
The Sheraton and Westin brands that Starwood operate are the driving force behind the growth within the Chinese marketplace.
“Sheraton is slated to open nine new hotels across China in 2012, reaching a total of nearly 80 hotels there by 2015. More than one-third of Starwood’s new hotels in China will fly the Sheraton flag, building on the brand’s 30-year legacy in the country.”
Westin is also set to unveil four new hotels throughout China in 2012.“The incredible growth of our portfolio owes itself to the strength of our brands, our strong teams, and the confidence from our investors and owners in delivering world-class hotels and personalized services to our guests,” Starwood president of global development Simon Turner said.
Source = e-Travel Blackboard: P.T