New contract solidifies Garuda Indonesia’s strong growth path with new passenger service system
Garuda Indonesia, the national airline of Indonesia, and Amadeus, a leading transaction processor and provider of advanced technology solutions for the global travel and tourism industry, today announced that Garuda will transform its passenger service processes with the introduction of the Amadeus Altéa Customer Management Solution to manage its domestic and international reservations, inventory and departure control processes.
Director of Marketing and Sales Garuda Indonesia, M. Arif Wibowo, said choosing Amadeus as a key technology partner is part of the Garuda Indonesia Quantum Leap programme, which has seen the airline modernise and expand its fleet with new A330 and Boeing 737-800 aircraft, relaunch services to Europe and also announce its intention to join the SkyTeam global alliance.
“Upgrading to Amadeus’ cutting-edge technology will enable us to further enhance our existing customer service offering, introduce more automation and flexibility for our customers and help us refine our customer-facing business processes. Today, technology is a critical component of an airline’s infrastructure, and the Amadeus Altéa system will ensure we remain competitive with world-class airlines in the region.”
The Amadeus Altéa suite will replace the airline’s existing reservations system, Arga, which has been in use since 1997. Amadeus and Garuda will now embark on between 18 – 24 month migration project that will see the airline implement the system by 2014. The project includes the training of 6000 personnel around the world, the integration of over 36 systems and the migration of more than 12 millions bookings.
“The tourism and airline industry in Indonesia continues to have one of the fastest growth rates in Asia Pacific, with both domestic and international travel increasing every year. Garuda is in a phase of aggressive growth (increased revenue 56% year-on-year in 2011) and having the latest technology is critical to ensure that Garuda can deliver the most streamlined customer experience possible and have a sound, robust technology infrastructure to support this rapid growth,” added Arif.
An important driver behind Garuda’s decision to move to the Amadeus Altéa suite was joining the SkyTeam global airline alliance. Altéa, a community platform for airlines, will enable closer integration between its partner airlines, delivering improved revenues and enabling a seamless customer experience across alliance members. With Altéa, Garuda will be able to immediately share availability, fares, customer and booking information with other SkyTeam alliance partners.
John Chapman, Vice President, Airline Group Amadeus Asia Pacific commented, “Garuda Indonesia’s transformation and growth has been one of the most impressive success stories in Asia Pacific aviation in recent years. We are delighted to welcome Garuda to the growing number of airlines in Asia Pacific adopting Amadeus Altéa. The Altéa solution will enable the airline to refine its check-in and airport handling processes, and benefit from the automation of currently manual tasks. Altéa will enable Garuda to continue their impressive growth trajectory and efficiently join the Skyteam alliance.
Source = Garuda Indonesia