NYC visitors on the rise, spending big: Pow Wow

A new visitation goal has been set for New York City following the announcement at Pow Wow that Mayor Bloomberg’s initial goal of 50 million visitors has been reached ahead of schedule.

e-Travel Blackboard was on hand at the press conference that announced the City’s new goal to generate USD$70 billion in economic impact from travel and tourism by 2015 in addition to increasing visitation to 55 million per year in the same time frame.

With visitor spending increasing steadily in sectors including luxury retail, NYC & Company CEO George Fertitta believes the goal is achievable.

93 per cent of Australians are recorded as utilising their time in New York to go shopping as a result of the perceived prestige of purchasing high-end products in the City, an NYC & Company spokesperson told e-Travel Blackboard.

“We want to contribute not only to the wellbeing of our city but also to the wellbeing of our country,” Mr Fertitta said.

“Every visitor that comes to our City and every dollar they spend are critically important to our economy. New York City is working hard to remain the favourite destination for visitors from around the world.”

Approximately USD$600 million was generated in direct spending from the 10.3 million international visitors recorded in 2011.

The attention of the U.S. travel and tourism industry has been directed toward these visitors over the past five years, with New York City investing heavily in their international market.

Key growth sectors have also been identified including LGBT, youth and family with dedicated initiatives launching over the next three years particularly in the emerging markets of Latin America, China and India.

The positive impact on employment has also been considered by the increase in visitation and direct spending with the tourism industry already supporting 320,000 jobs in New York City alone.

“This increase in visitor spending is expected to add an additional 30,000 jobs over the next three years,” Deputy Mayor for Economic Development Robert K. Steel said.

NYC & Company aims to work closely with the newly formed Brand USA to ensure that the City’s position as the most popular U.S. destination for international visitors, the nation’s number one port of entry and the number one city destination for tourism spending is maintained.

Source = e-Travel Blackboard: N.A
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