Amadeus strengthens its partnership with STA Travel with a long-term global agreement

- Over 29 STA Travel markets will have access to content throughout Amadeus´ global partner network
· This deal strengthens the existing IT relationship between both parties

Amadeus, a leading travel technology partner and transaction processor for the global travel and tourism industry, and STA Travel, a global travel organisation specialising in student and youth travel, announced a long-term extension to their content agreement. The geographic scope of the deal includes Australia, New Zealand, the U.K., Germany, the U.S., Austria, Switzerland, South Africa, Sweden, Japan, Singapore and Thailand amongst others.

Under this new agreement, over 29 STA Travel markets will use the Amadeus distribution system to access travel content throughout Amadeus´ global partner network. Today, STA Travel already enjoys the benefits of Amadeus’ technology solutions including and not limited to the Amadeus e-Travel Management online booking tool for business travellers. With the needs of this specific customer in mind, Amadeus had also developed a custom built e-ticketing solution for STA Travel.

Peter Liney, CEO of STA Travel commented: “We are pleased to extend this successful partnership as we continue to access some of the best content in the market. With its global reach, and local content, Amadeus is a partner that understands our challenges and is well equipped to support us in our business objectives. Going forward, we will look to collaborate further with Amadeus to be able to adapt to the ever changing needs of our customers.”

David Brett, President Amadeus Asia Pacific said: “Asia continues to boom as a travel hotspot, both for business and leisure travellers, particularly Hong Kong, Thailand and Singapore and this global partnership will ensure STA can make full use of Amadeus’s on-going investment in technology, providing access to cutting edge solutions that are leading the way across Asia Pacific. We are proud to continue supporting STA Travel’s positive impact on the travel industry.”

Stephane Durand, Director, Online & Leisure at Amadeus said: “Over the last few years Amadeus has worked closely with travel agencies to identify missed opportunities that could make travel agencies more profitable. Our long-standing relationship with STA Travel is a testimonial of our efforts to help our customers drive efficiencies and maximise opportunities within their own operations, and to fuel our development and innovation efforts, confirming Amadeus as the partner of choice for the travel agency of the future.¨

Sari Vahakoski, Managing Director, Amadeus IT Pacific added: “Amadeus’ relationship with STA Travel demonstrates how a committed partnership approach and the right expertise can bring great success. We look forward to continuing our relationship with STA Travel to deliver the latest technology, knowledge and support both today and in the future across Australia and New Zealand.”

Source = Amadeus
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