Mandarin Oriental announces new celebrity fan for global brand advertising campaign

Mr Michael Hobson, Chief Marketing Officer of Mandarin Oriental Hotel Group presented a signed copy of Karen Mok’s photo for the Fan campaign to her

Ms Karen Mok, the latest celebrity fan for Mandarin Oriental’s advertising campaign “He’s a Fan/She’s a Fan”

Renowned Hong Kong actress and singer, Karen Mok officially welcomed as newest celebrity fan for Mandarin Oriental’s award-winning campaign

At a press conference held today at Mandarin Oriental, Hong Kong, multi-award winning actress and singer Karen Mok was officially welcomed as the latest celebrity fan for Mandarin Oriental Hotel Group’s USD multi-million global advertising campaign “He’s a Fan/She’s a Fan”.

Ms Mok was presented with a signed copy of her photograph for the campaign, taken by the Group’s renowned portrait photographer, Mary McCartney who photographs each celebrity in a location of their choice which, for them, best represents a feeling of well-being. 

“We are particularly delighted to welcome Karen, a Hong Kong born, internationally renowned performer here at our flagship hotel and the birthplace of Mandarin Oriental’s brand. Her phenomenal talent and grace is well known and she will be an asset to our award-winning campaign, which celebrated its tenth anniversary in 2010. By focusing on celebrities who clearly appreciate the finer things in life, we have been able to show the quality of our hotels in a far more interesting way than traditional hotel advertising”, said Jill Kluge, Mandarin Oriental Hotel Group’s Director of Brand Communications.

For Mandarin Oriental’s campaign, Karen Mok was photographed in Milan, outside the historic Casa Degli Omenoni. Karen has been a big fan of the city ever since she was a student there, and has expressed her delight that Mandarin Oriental is opening a hotel in the city in 2013. Her favourite hotel in the Group currently is Mandarin Oriental, Paris.

Ms Mok’s photograph is featured as Mandarin Oriental’s ‘Brand New Fan’ in the Group’s outdoor advertising campaign at Hong Kong’s City Hall site.

The campaign is designed to raise Mandarin Oriental’s brand awareness globally, and simply and elegantly connects Mandarin Oriental’s well-recognized symbol – the fan – with international celebrities who regularly stay at the Group’s hotels. In appreciation of their support, the Group makes a donation to each celebrity’s individual choice of charity. Karen Mok’s charity of choice is Animals Asia Foundation.

To see why Karen Mok is a fan, please click here.

Karen Mok joins Mandarin Oriental’s 23 existing fans: Kevin Spacey, Christian Louboutin, Sophie Marceau, IM Pei, Lance Armstrong, Michelle Yeoh, Jane Seymour, Kenzo Takada, Jerry Hall, Vanessa Mae, Vivienne Tam, Barry Humphries, Frederick Forsyth, Darcey Bussell, Bryan Ferry, Liam Neeson, Helen Mirren, Maggie Cheung, Sigourney Weaver, Sir David Tang, Harry Connick Jr., Hélène Grimaud and Sa Ding Ding.
Source = Mandarin Oriental Hotel Group
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