|Branded value chain hotel supports abused and abandoned children |
Tune Hotels have lend its support to the world largest online travel auction benefitting The Kids First Fund, a non-profit organization which helps abused and abandoned children and empowering young adults with a positive future. One of their objectives is to build awareness of child abuse, operating in countries where resources are limited, such as Latvia and Moldova, where poverty is a pervasive condition. The auction held on eBay’s platform will run until 30 April 2012.
“It was a fantastic opportunity for Tune Hotels to be involved in supporting such an important universal cause that affects every country. And what better way for people to support the cause, then by bidding for their travel stay experience at Tune Hotels,” said Mark Lankester, Group CEO of Tune Hotels.
Participating Tune Hotels in this charity campaign include Tune Hotels in Malaysia, UK, The Philippines, Thailand and Indonesia. The yearly online travel auction, now running for the eighth year, enables savvy travelers to holiday in great destinations, and at the same time, benefitting abused children in resource poor regions. Lankester added that the online travel auction promotes a global initiative which is aligned to Tune Hotels’ international presence in giving great value-for-money stay experience.
Bid, buy and benefit now until 30 Apr 2012.
Tune Hotels currently operates eleven hotels in Malaysia, two in Bali, Indonesia, two in London, England, three in The Philippines and two in Thailand. Tune Hotels in Malaysia are located in Kuala Lumpur, Penang, KLIA-LCCT Airport, Kota Kinabalu, Kuching, Johor Bahru, Kota Damansara, Bintulu, Kota Bharu, Kulim and more recently Ipoh.
Presence of Tune Hotels in Asia includes Kuta and Legian in Bali, Indonesia, Hat Yai and Pattaya in Thailand, Angeles City, Cebu City and Ermita, Manila in The Philippines. In the UK, Tune Hotels are located in Westminster and Liverpool Street.
Tune Hotels continues to expand within the UK, with the opening of Tune Hotel Paddington on 25 June 2012 and Tune Hotel Kings Cross on 9 July 2012.
Tune Hotels has successfully pioneered a branded value hotel brand with the concept of pay-as-you-use that has become hugely popular amongst travelers from across the world. Under the concept, guests only pay for room rates with the option of adding on other amenities like towels & toiletries, air-conditioning, in-room Wifi and satellite TV service at selected hotels.
Tune Hotels has recently set a new record for itself by registering three million guests over a period of four years since the opening of its first hotel in downtown Kuala Lumpur in 2007. From the one millionth guest mark it achieved in March 2010 to two millionth by mid-2011, Tune Hotels’ guest arrivals have been exponential as the network aggressively expands across Southeast Asia and the UK.
Calling on guests to stay connected with Tune Hotels via the social media networks Facebook and Twitter, Mark pointed out that about 30 new Tune Hotels will be opening globally in the next 12 months. “More Tune Hotels are scheduled for opening in Asean, the UK, India and Australia, that will give our guests even more options for travel destinations. With these new hotels, our number of guests will grow even faster and we expect to reach the five millionth mark by mid-2012. We encourage guests to stay tuned for Tune Hotels’ latest openings and promotions via Facebook and Twitter.”
Tune Hotels is part of Tune Group, a lifestyle business conglomerate co-founded by Tan Sri Tony Fernandes and Dato’ Kamarudin Meranun, who are the Group CEO and Deputy Group CEO respectively of Asia’s largest low cost carrier AirAsia.
Source = Tune Hotels