Held over four days of meetings and networking in Queenstown, the upcoming TRENZ 2012 is expected to generate new international business for New Zealand tourism operators into the millions, according to Tourism Industry Association New Zealand (TIA).
Around 1000 delegates will converge on Queenstown from 7-10 May to attend TRENZ 2012, including 308 invited international travel Buyers, a contingent of about 60 international and domestic, sponsors and various other VIPS, including the Prime Minister and Minister of Tourism John Key.
TIA Communications Manager Ann-Marie Johnson said last year’s TRENZ secured a total of $164 million of new business over 12 months.
“Tourism is one of New Zealand’s biggest export industries, earning almost $10 billion in valuable foreign exchange each year. Held annually, TRENZ is vital in ensuring Destination New Zealand remains competitive and grows its share of the international tourism business,” Ms Johnson said.
Not only showcasing all New Zealand has to offer visitors, the major event will pump more than $1.5 million into local Southern Lakes Region and Queenstown businesses as the host destination.
Benefits will be felt by TRENZ suppliers and filter down to other local businesses including hotels, restaurants and bars, petrol stations, retailers and taxis.
TRENZ is supported by Tourism New Zealand, Air New Zealand, Qantas, host region Southern Lakes and other industry partners.
Source = e-Travel Blackboard: K.W