Accor’s loyalty campaign involved members to raised up to EUR 9,000 to help the flood victims in Thailand
Le Club Accorhotels, Accor’s loyalty programme formerly known as ‘A|Club’, has recently won the Freddie Awards for the “Best Promotion for Earning” category for its “Bring Back Smiles to Thailand” charity campaign to raise funds to help Thai residents affected by the floods in 2011.
Members who stayed on eligible rates in a participating Accor hotel in Thailand during the promotional period of December 16, 2011 to February 29, 2012 will earn bonus points (x3) that were converted into cash and donated to Accor’s Yim Kids Foundation to support victims of the floods. Each donated points equalled to 0.02 Euros.
Within just 2½ months, the campaign raised up to EUR 9,000 (approximately THB 365,000) for the foundation, which then funded several non-governmental organisations working in the field and also donated directly to several families and children who were affected by the floods.
The campaign was communicated through solo E-Cards to its 8 million members worldwide, monthly E-News, and through Accor’s website accorhotels.com.The Freddie Award is one of the most prestigious member-generated awards in the travel loyalty industry. More than 1 million ballots are cast annually to vote for their favourite travel loyalty programme in 3 different geographical regions: The America, Europe/Africa and Middle East/Asia/Oceania (www.freddieawards.com).
Source = Accor Hotels