In an effort to promote Malaysia’s tourist attractions the county’s Tourism Ministry has taken a step away from traditional marketing strategies and embraced the power of social media.
Malaysian Tourism Minister Datuk Seri Dr Ng Yen Yen said placing an increased focus on social media to promote Malaysia is necessary as the old ways were no longer successful, the Star reported.
The Minister explained that surrounding countries had increased their focus on social media and Malaysia needs to turn its focus on increasing social media strategies.
“Australia is spending A$150million for three years, while the Philippines spend US$7.2million and Thailand is spending 40 percent of its tourism budget on social media,” The Minister said.
“In comparison, Malaysia has only spent RM1.8mil on six Facebook campaigns over a year.”
A recent survey conducted by Travelsat in Britain revealed that 40 percent of people would travel based on recommendations from family and friends.
“People who come to Malaysia must leave with sweet memories of hospitality, safety and a good shopping experience,” Datuk Seri Dr Ng Yen Yen said.“Bloggers can play a vital role in highlighting Malaysia’s tourist attractions.”
Source = e-Travel Blackboard: S.P