SPG Members Can Live the Formula One Experience with Unparalleled Access
Starwood Preferred Guest (SPG), the award-winning loyalty program from Starwood Hotels & Resorts Worldwide, Inc. (NYSE: HOT), today announced a three-year partnership with the MERCEDES AMG PETRONAS Formula One Team. SPG officially launched the new global partnership at the start of Formula One’s European season at the Spanish Grand Prix in Barcelona. The details of the new partnership were announced this morning with the team and Michael Schumacher at the W Hotel in Barcelona.
Considered the most prestigious form of motor racing in the world, Formula One consists of a series of races known as ‘Grands Prix’ held on purpose-built and street circuits. Through this new partnership with MERCEDES AMG PETRONAS, SPG is giving its members unique access to experience exclusive Grand Prix events in incredible destinations such as Spain, Monaco, Singapore, Brazil, Abu Dhabi and more.
“We are extremely proud to be an official team partner of the MERCEDES AMG PETRONAS Formula One Team”, said Mark Vondrasek, Senior Vice President, Distribution, Loyalty and Partnership Marketing for Starwood Hotels & Resorts Worldwide, Inc. “SPG goes beyond gaining and redeeming points, it’s about building a deeper relationship with our guests. We want to offer our members exclusive experiences that they are most passionate about – be it sports, music or arts. Through our collaboration with MERCEDES AMG PETRONAS, members can connect with their passion for this entertaining world-class sport.”
Game On with SPG: Access Like No Other
Source = Starwood Hotels & Resorts