SIA, SAS sign win-win agreement

The little mermiad is one of Scandinavia’s most visited attractions
SIA and SAS sign joint venture agreement

In a move to increase services between Asia and Scandinavia the heads of Singapore Airlines (SIA) and Scandinavian Airlines (SAS) have signed a joint venture agreement.

The joint venture will enable the Star Alliance carriers to go beyond existing code-share ties to include the co-ordination of flights schedules, joint sales activities and enhanced network connectivity.

The partnership is expected to boost services between Singapore and Scandinavia and depending on market conditions lead to a new route between Singapore and Stockholm.

Currently SIA operates three weekly flights between Singapore and Copenhagen in a code-share partnership with SAS.

Singapore Airlines chief executive officer Goh Choon Phong said the partnership is a win- win situation for both airlines.

“We look forward to co-ordinating schedules to enable more seamless connections to points in Northern Europe, as well as Asia and Southwest Pacific, through our respective hubs,” Mr Goh said.

“When market conditions allow for it we also look forward to expanding frequency between Singapore and Copenhagen, and adding new destinations in Scandinavia.”

Scandinavian Airlines president and chief executive officer Mr Rickard Gustafson said SIA is an important part of the airlines Asia strategy and that they look forward to exploring opportunities together.

“We are pleased that the joint venture agreement is now signed and we can proceed with

expanding our partnership and thereby also improve the service and benefits for Scandinavian travellers.
Source = e-Travel Blackboard: S.P
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