NZ needs to prepare for Indonesian market


According to Auckland Airport, Indonesia will be one of the fastest-growing outbound tourism markets by 2020, and New Zealand need to take advantage of this opportunity.

Speaking at TRENZ in Queenstown this month, Trevor Lee of TravConsult said the Indonesian outbound market was potent with potential.

“The wealthy population in Indonesia grew by 20 per cent last year and these consumers are already travelling overseas. And very importantly, the majority speak English well. The middle class in Indonesia is also increasing in population, and with increasing incomes, comes spending more on comfort, lifestyle and quality of living.”

Auckland Airport chief executive Simon Moutter outlined his ‘Ambition 2020’ strategy at TRENZ, highlighting the rapid expansion of Asia’s middle-class travellers.

“By 2020 Asia will make up 66 percent of the world’s middle-class population.

As part of our ambition strategy, Asia will be the largest value market worth $2.75 billion by 2020, with the highest rate of value growth coming from China,” Mr. Moutter said.

David Taylor, New Zealand’s ambassador to Indonesia and to ASEAN also addressed delegates at the TRENZ forum, stressing the importance of the expanding Indonesian marketplace.

“Building closer ties and relationships with Indonesia is vital for New Zealand to attract these burgeoning travellers. The recent memorandum of understanding signed between Auckland Airport and Garuda Indonesia to commit to re-opening air-links between Indonesia and New Zealand, and the commencement of seasonal Bali services by Air New Zealand are steps towards closer airline connectivity with that region.”

Mr Taylor said a direct service between Indonesia and New Zealand would be a “game-changer” and benefit both countries tourism, business and travel education.
Source = e-Travel Blackboard: P.T
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