Cruise Line Takes the Stage at the 66th Annual Tony Awards® as an Official Partner
What’s the next best thing to the bright lights of Broadway? It just might be the great blue sea. As the only cruise line to feature fully-licensed Broadway productions, Royal Caribbean International will partner with the Tony Awards to include a live broadcast from the middle of the Caribbean Sea, where the line’s Oasis of the Seas’ cast of Hairspray will perform a show-stopping number in the ship’s Opal Theater as part of the Tony Awards program. The cruise line, which has been named an official partner of the 66th Annual Tony Awards, will be part of the live broadcast airing on CBS from the Beacon Theatre in New York City on Sunday, June 10, 2012.
“We couldn’t be more excited to partner with the Tony Awards to give the audience a taste of our genuine Broadway productions, which include Saturday Night Fever, as well as the Tony award-winning musicals Hairspray and Chicago: The Musical,” stated Adam Goldstein, President & CEO, Royal Caribbean International.
“These amazing performances, along with a host of other entertainment options including our unparalleled DreamWorks Experience, our dive and aqua shows plus ice skating performances, afford our guests an unparalleled vacation that is second to none.”
“Just like the Tony Awards, Royal Caribbean is committed to bringing Broadway to new audiences around the world. We are thrilled with this new partnership, which is a natural extension of Royal Caribbean’s strong commitment to engaging entertainment,” said Charlotte St. Martin, Executive Director, The Broadway League and Heather Hitchens, Executive Director, the American Theatre Wing.
Additional partnership components include: Royal Caribbean sponsorship of the VIP Loge in the Beacon Theatre, presence in the VIP Gifting Suite, a Royal Caribbean social media reporter live on the red carpet, and the airing of Royal Caribbean’s new global brand campaign “The Sea Is Calling. Answer It Royally.” during the telecast.The 66th Annual Tony Awards, which are presented by the Broadway League and the American Theatre Wing, will be broadcast in a live three-hour ceremony from the Beacon Theatre on the CBS television network in the US on Sunday, June 10, 2012.
Source = Royal Caribbean International