Challenges and solutions to the difficulties currently imposed on tourism in Thailand were discussed and debated at the Thailand Travel Mart Plus (TTM+) forum.
TTM+ 2012 forum was held at the IMPACT Arena, Exhibition and Convention Centre in Muang Thong Thani, outside Bangkok.
Deputy Governor for international marketing at Tourism Authority of Thailand (TAT) Juthaporn Rerngronasa welcomed delegates to the TTM Forum entitled ‘Customise Your Experience in Thailand’.
“TTM Plus has brought together 380 sellers and more than 400 buyers from across the globe.
“This forum is focused on travellers with special interests that wish to customise and control their visit,” Ms Rerngronasa said.
Bill Sanderson managing director Bill Sanderson Ltd. entertained and informed attendees, stressing the importance of business performance, branding and effective management.
“Business is so important. In order to succeed you need to implement a business-minded, managed approach to everything you do.
“Business cannot survive on knowledge. Business survives on knowledge put to use.”
Mr Sanderson highlighted the significance of developing an experience and emphasised marketing Thailand as a “different” destination.
“Customers buy the difference. The difference for Thailand right now is simply exceptional.
“Nowhere in the world do the people deliver more than in Thailand. It’s the experience that matters and your success will follow your capacity to create a great experience,” Mr Sanderson said.
A panel discussion featuring a range of specialised products, sectors and operators was also presented to buyers and sellers.
Golf, health and wellness holidays, the benefits of eco-tourism and wedding and honeymoon packages were examined and proposed as the key to Thailand’s tourism future during the session.
TTM+ was first introduced in 2001 and continues to be recognised as a powerful platform for buyers and sellers to network and learn about what’s on offer in Thailand.
The Thailand Travel Mart Plus runs from 6 June to 8 June at the IMPACT Arena and is hosted by the Tourism Authority of Thailand.
Source = e-Travel Blackboard: P.T