Renaissance Hotels, the Lifestyle brand from Marriott International Inc.’s (NYSE: MAR) global portfolio, is today encouraging guests to “Get Out” of their hotel rooms…and discover. In just 24-hours, 151 Renaissance properties in 35 destinations around the world will encourage thousands of hotel guests to leave their hotel rooms and get out and discover unforgettable moments through unexpected onsite hotel activations and a variety of fascinating off-site local experiences.
This global day of activity is designed to promote the brand’s new Live Life To Discover advertising campaign which will go live in Asia this month.
Below are some examples of events taking place simultaneously at Renaissance Hotels around the world as part of the “Get Out & Discover” initiative on June 7, 2012:
RLife LIVE Events
More than 50 Renaissance Hotels will invite guests to discover unique musical and other artistic experiences onsite at select properties by hosting RLife LIVE events in destinations including Shanghai, Beijing, Bangkok, New York, Hong Kong, London and Paris. The RLife LIVE events will feature exclusive musical performances by local emerging artists. The RLife LIVE entertainment platform has become a recognised programme in the hospitality industry, receiving acclaimed reviews from Billboard and The New York Times. Below is a sampling of today’s RLife LIVE events:
Additional Renaissance Hotels will encourage guests to discover the best of their destinations through local retail partnerships, unexpected activities and unique local culinary experiences. A sampling of these activities includes:
“It’s not every day a hotel brand encourages its guests to “Get Out,” said Tina Edmundson, senior vice president of lifestyle brands for Marriott International, Inc. “The Renaissance brand is all about discovering something new. We want to create unforgettable memories for travelers.
“"Get Out & Discover" is our way of bringing discovery to life for guests, allowing them to explore the best of our hotels and their destinations.”
The global “Get Out & Discover” initiative was created to bring the brand’s first-ever global advertising campaign to life for travelers. Launched in April, the “Live Life to Discover” campaign was created to provoke today’s lifestyle-oriented business travelers to explore a hotel or destination’s hidden gems.
The new multi-faceted “Live Life to Discover” advertising campaign aspires to ask today’s modern business traveler the question, “If you are traveling to a destination for business, why not make the most of your free time and discover something exceptional and unique?” The visually stunning print advertisements depict off-the-beaten path recommendations from various hotel Navigators who curate unforgettable moments for guests around the world. The multi-million dollar global advertising campaign is currently running in 32 countries and can be found in key lifestyle, business and travel print media, as well as out-of-home sites in China and India.
Source = Renaissance Hotels