Aussie safari seekers are keen on Kenya, accounting for a 23.9 percent growth in visitor numbers for 2011 compared to the previous year, according to the Kenya Tourist Board (KTB).
The KTB is looking to further boost this growth and is currently travelling across Australia for the ‘Jambo Australia Sales Mission 2012’ with 10 Kenyan operators and Kenya Airways to promote the destination.
At a media lunch in Sydney yesterday, e-Travel Blackboard caught up with KTB regional marketing manager John Chirchir, High Commissioner of Kenya H. E. Mr Stephen K Tarus and the delegates to discuss the destination.
Mr Chirchir told e-Travel Blackboard that Kenya will continue to outperform other African destinations with the annual wildebeest migration, abundance of wildlife year round, savannahs, mountains, beaches and a unique cultural experience.
All operators at the event including Serena Hotels, Vintage Africa, Private Safaris, SafariLink, Fairmont Hotels & Resorts Kenya, Twiga Tours, Sun Africa Hotels, Safaria Trails and Africareps said they had experienced an increase in Australian travellers and look forward to further developing the relationship to grow more.
Total arrivals into Kenya last year grew by 15.4 percent to just over 1 million. This growth has caused demand for new high end properties in the region.
New luxury accommodation offerings include family owned and run lodge on the Mbagathi River, Emakoko; the Sarara Star Camp offering luxury tents located on the Namunyak Conservancy; and the addition of new rooms to Lewa House, a cottage styled accommodation.
Despite recent media reporting troubles in the country, the Kenyan High Commissioner emphasised the country’s security for tourists and ensures travellers the reported events occurred on the far borders of Kenya.
For more information about the destination, please visit the Kenya Tourist Board online and discover Magical Kenya.
Source = e-Travel Blackboard: K.W