Centara Hotels & Resorts has signed a management contract for an existing resort hotel on Koh Samui that will operate under the “Centra” value brand with effect from 1 July 2012.
The contract was signed with owner PDTS Company Limited on 5 June 2012.
To be named Centra Coconut Beach Resort Samui, the property is located on Thong Tanote Beach and was originally known as Coconut Villa Resort & Spa.
"We are delighted to add this beautiful beachfront property to our Samui portfolio and thereby extend our Centra value brand to one of Thailand’s most popular tourism destinations," says Thirayuth Chirathivat, chief executive officer of Centara Hotels & Resorts.
"This is an intimately scaled hotel and fits perfectly into the brand."
Centra Coconut Beach Resort has 55 guestrooms, with one all-day dining restaurant and two swimming pools.
The resort is located directly on secluded Thong Tanote Beach, on the south side of the island, with views across to Koh Tan and Koh Mutsum, both of which are renowned diving and snorkelling spots.
"To have our Centra value brand represented on Samui Island gives us a very sound marketing strategy there," says Chris Bailey, senior vice president for sales and marketing at Centara Hotels & Resorts.
"We are now able to offer three of our hotel brands on the island, which gives us a very strong marketing mix."
The 24 Deluxe Pool Access guestrooms are spread through the tropical setting and feature sun decks to relax on the patio beside the swimming pool.
The resort will feature Cense by Spa Cenvaree, Centara’s new spa value brand that offers a selection of core treatments for guests who want to look and feel good but who don’t require a full range of spa services.
Thai and international cuisines with an emphasis on fresh seafood are served at the beachfront restaurant, and there is also a beach bar and a pool bar.
One of the swimming pools is located at the beach, while the other is set like a canal running through the resort grounds.
Source = Centara Hotels & Resorts