TripAdvisor™, the world’s largest travel site*, today announced the appointment of Cindy Tan, Vice President of Display Advertising Sales, Asia Pacific at TripAdvisor. Based in Singapore, Cindy will lead a team in continuing to drive the growth of the business in Asia Pacific, including China, India and Japan.
“With unique user traffic to TripAdvisor sites across Asia Pacific growing at double digits year-on-year and crossing the 10 million mark* for the first time in May, the region is an important market for us,” said Robin Ingle, Senior Vice President of Advertising Sales at TripAdvisor. “Through Cindy’s leadership and our shared industry knowledge, we wish to continue to develop innovative and truly effective campaign solutions for client and media agencies in Asia Pacific”.
From January to May 2012, the number of sold advertisements on TripAdvisor sites in Asia Pacific grew by 129 percent year-on-year, with the strongest growth coming from Airlines (211%) and Tourism Boards (500%). The site also saw new advertisers from FMCG, Luxury and Consumer Electronics sectors.
“I am thrilled to join TripAdvisor as it continues its expansion plans in Asia Pacific. The quality and diversity of our advertisers on TripAdvisor add to the site’s content, helping travellers as they plan their trip,” said Cindy. “TripAdvisor has long established itself as a leading trip-planning resource and I look forward to helping businesses deliver their messages to travellers around the world as they continue to recognise the quality of our audience and vast targeting ability available on our sites.”
Cindy brings with her 14 years of experience across Sales, Marketing and Business Development in the media industry. Prior to this, she was at BBC Worldwide for seven years with her last role as Regional Director for its Southeast Asia and China operations. Before BBC Worldwide, she was Regional Manager at TTG Asia managing its multi-platform solutions. She holds a Bachelor of Arts degree from Monash University and an Executive Certificate in Finance from INSEAD.
Source = TripAdvisor