Leading Taiwanese Airline TransAsia Airways Marks Exciting New Chapter with New Uniform


Retro Design pays homage to the airline’s history

As part of its on-going service upgrade initiative unveiled last month, TransAsia Airways today announced the launch of its new uniform for its over 500 cabin crew and ground staff, including maintenance staff, across all of its domestic and international routes.

The new uniform design was overseen by renowned Taiwanese fashion designer, Mr Yin Pei Gun, who gained his reputation while working with Taiwanese high fashion brand SHIATZY. On his inspiration for the design, Mr Yin said:

“I was influenced by the fashion trend of the 50s, which is the period when TransAsia Airways was established. I wanted the new uniform to reinforce the passion and belief upon which the airline was found and for this to be reflected not just to the airline staff but also to the passengers in a bid to propel the company forward.”

“Our focus was also to achieve both functionality as well as design. In terms of functionality, shape-memory fabrics were used to create a new trench coat for cabin crew to provide convenience, while the uniform for aircraft maintenance staff has a finishing which provides additional protection as with being more comfortable to work in.”

The dark blue uniform with purple stripes also reflects TransAsia Airways’ corporate colours, with the male uniforms to include branding in the form of an emblazoned logo on their silk tie.

TransAsia Airways’ Chairman Vincent M. Lin, who was closely involved in the conceptualisation of the uniforms, commented: “This is the first new uniform design introduced by our airline in over 10 years. It is part of our corporate effort to offer a revitalised flight experience to our passengers and it also signifies a new chapter in the airline’s history. The new uniforms will help to showcase a more vibrant and amiable TransAsia Airways.”

TransAsia Airways operates a full service daily flight between Taipei and Singapore using a 150-seat Airbus A320 with a total of 2,100 seats per week. It also operates one of the most comprehensive networks of internal flights across Taiwan, making the airline a preferred choice of airline for those wishing to travel extensively within Taiwan.

Flight (GE-888) departs Singapore at 0720 hours and arrives in Taipei at 1215 hours. The return flight from Taipei (GE-887) departs at 1920 hours every day and lands back in Singapore at 2345 hours.

Ticket reservations can be made through TransAsia Airways’ Singapore booking hotline on +65 6534 1833, via their website www.tna.com.tw or Facebook page www.facebook.com/transasia.sg , or through the local travel agents.

Source = TransAsia
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