Far East Hospitality Takes Made-in-Singapore Proposition To Market

 

Singapore’s largest operator of hotels and serviced residences on path of expansion TripAdvisor, the world’s largest travel site, to supply ratings and reviews from its global community of travellers Singapore, 28 August 2012 – Far East Hospitality today announced plans to chart a new course of expansion through the region’s fast growing tourism and hospitality landscape.

Local inspirations, world class aspirations

As Singapore’s largest operator of hotels and serviced residences, Far East Hospitality is prepared to grow its hospitality management business, whilst cultivating what it terms ‘Singapore-inspired hospitality’.

“To remain relevant to new and emerging markets, a different approach must be taken from the more traditional hotel model,” said newly appointed Chief Executive Officer of Far East Hospitality Arthur Kiong.

“Along with business expansion we are also focusing on enhancing our ‘software’. We want to redefine and frame our service culture around key attributes of home-grown hospitality, which is unique and true to our milieu. This will form our DNA and manifest in all that we do from our plans for expansion and asset enhancement, to staff development and service improvements. With the right mind-set, we endeavour to become an exporter of local expertise and of our own brand of Singapore-inspired hospitality.”

Far East Hospitality is part of Far East Orchard Limited, a listed company under Far East Organization. The hospitality management business operates the largest hospitality portfolio in Singapore comprising eight hotels and 9 serviced residences, as well as the Sri Tiara Residences in Kuala Lumpur. With a strong presence specialising in the mid-tier to upscale hospitality sectors, Far East Hospitality manages a diverse portfolio of hotels and serviced residences strategically located all over the island, offering short- and long-term accommodation catering to business and leisure guests. It is also known for its distinctive brands – Oasia, Village and Quincy.

With its refined Asian touches, Oasia exudes understated elegance and welcoming, thoughtful care. Village, a collection of four hotels and four residences, draws inspiration from the convivial, community-minded flavour and rich cultural tapestry of their surrounding precincts. Quincy personifies the best of today’s trendy, luxury boutique hotels, offering the brand’s signature all-inclusive services, the latest technologies in combination with unique quirky touches to provide both business as well as discerning leisure travellers a seamless, enjoyable and memorable experience.

Organic successes fuel growth

Riding on the successes of its offerings on the home front, the home-grown hospitality operator aims to significantly grow its portfolio locally and in the region. According to Far East Hospitality Chief Operating Officer Raphael Saw, the group will remain focused on growing its presence in Singapore but is pursuing prospects in overseas markets such as Malaysia, Thailand, Vietnam, Myanmar, Indonesia and Australia, in line with its core values and competencies.

“Singapore has a mature hospitality industry and strong tourism track record with many international brands. While we will continue to nurture our portfolio here it is time to venture beyond and define our own brands overseas,” added Raphael. “In the last year, we have also been reviewing and improving our service culture and capabilities. I’m proud to share that we are working closely with TripAdvisor to collect and integrate travel ratings and reviews of our hotels and serviced residences into our website. TripAdvisor is a globally trusted source of travel information and this move is in a bid to not only improve transparency, but to also really review and act on the consumer feedback that we receive. Visitors to our website will be able to view all comments!”
“We are excited to be partnering with Far East Hospitality, who joins thousands of partner websites around the world that have incorporated fresh traveller content from TripAdvisor. With the display of ratings and reviews from TripAdvisor’s global community of travellers on its website, Far East Hospitality will be able to improve engagement with their guests online and help them make better informed decisions when planning their trip,” said Aaron Hung, Director of Partnerships, APAC for TripAdvisor.

 

 
  

Source = Far East Hospitality
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