Low cost carrier Jetstar (JQ) has filed a notice of opposition against Toyota’s request to trademark its signature ‘Oh, What a Feeling!’ “jump”.
Toyota has used actors jumping in the air at the end of its advertisements since the mid-1980s while Jetstar has used actors doing a star jump since it was launched in 2004, according to SmartCompany.
“The jump and ‘Oh, What a Feeling!’ is synonymous with Toyota and we have been using it for almost 30 years,” Mr Campbell said.
The trademark was accepted for registration by IP Australia on February 28, 2012.
Jetstar claims the star jump has been an iconic symbol of the airline’s brand since its formation in 2004.
“It has been used in campaigns across Australia, New Zealand, Singapore, Japan, China and Vietnam and will be used as Jetstar further expands through Asia,” a Jetstar spokesperson said.
Source = e-Travel Blackboard: P.T