Following the resounding success and overwhelming response of its first roadshow in China last year, Malaysia Convention & Exhibition Bureau (MyCEB) has again taken the initiative to conduct its second business events roadshow to the world’s most populous country. Held in conjunction with its participation in the China Incentive, Business Travel and Meetings Exhibition (CIBTM) at the China National Convention Centre, Beijing from 12 – 14 September 2012, the roadshow targeted local industry players, especially Chinese meeting planners and incentive agents.
The highlight of this year’s roadshow was the unveiling of MyCEB’s new brochure “Malaysia – Asia like Never Before” for the Chinese corporate and incentive market. The spanking new brochure, focusing on ‘Theme Events & Experiences’, ‘Team Building’, ‘Corporate Social Responsibility’ and ‘Unique Venues’, provides creative ideas on each product which is essential for corporate and incentive planners. The campaign targeted specifically the corporate and incentive market and introduced a wide range of unique and exciting new experiences in Malaysia.
In line with the roll-out of the new brochure, MyCEB also introduced an updated Malaysia Twin Deal (MTD) Programme for China and Hong Kong. The MTD Programme, which was first launched in China last September, ‘booked’ more than 13,000 participants from China and has since been launched in other potential countries such as Korea, Taiwan, Hong Kong, Europe and India based on this amazing success.
Mr. Zulkefli Hj. Sharif, Chief Executive Officer, MyCEB led a delegation of 10 industry partners from Malaysia during the roadshow which covered three main cities namely, Beijing, Shanghai and Guangzhou. Besides the planned seminar and table top sessions, there was an array of other mini cultural activities showcasing Malaysia including traditional cultural performances, batik drawing (or ‘canting’), henna painting, Chinese knots and lantern making demonstration – reflecting the unique diversity of Malaysian cultures.
“When we successfully launched the MTD Programme in China last year, we knew we would be coming back to this country. The decision to make China the first stop to launch the new ‘Malaysia – Asia like Never Before’ brochure is to further emphasize the importance of the China corporate and incentive market for Malaysia” said Mr. Zulkefli Hj. Sharif, Chief Executive Officer, MyCEB.
“The campaign reflects the spirit and essence of Malaysia as a whole – a true microcosm of Asia. It aims to promote our best destinations, theme activities, unique venues, incentive ideas and also Corporate Social Responsibility (CSR) programme for your clients. If you are looking to ‘wow’ your clients, look no further because Malaysia is the place to be. And, with so many direct flights between China and Malaysia, getting to Malaysia has never been easier”, he adds.
With the endorsement of a new corporate and incentive campaign and a successful MTD Programme, MyCEB looks forward to receiving more business tourists from China to the country. The MTD programme are valid only for corporate and incentive groups from China and Hong Kong. All confirmed bookings for the MTD programme must be made between 10th September 2012 to 30th June 2013 and group arrivals are before 31st December 2013.