Mandarin Oriental’s USD multi-million global advertising campaign “He’s a Fan/She’s a Fan”, continues to gather ‘fans’ from around the world. The latest addition is the internationally-renowned Taiwanese actress and model, Lin Chiling.
Well-known portrait photographer Mary McCartney, photographs each celebrity in a location of their choice which, for them, best represents a feeling of well-being. Having lived and travelled throughout Japan, Chiling chose to be photographed in Tokyo for Mandarin Oriental’s campaign – a city of which she is particularly fond. Her current favourite hotel in the Group is Mandarin Oriental, Tokyo, especially the hotel’s sky-high spa.
Chiling’s meteoric rise to fame has been dubbed the ‘Lin Chiling Phenomenon’. Celebrated for her beauty and gentle demeanour, she is regarded as the premier model in Taiwan and throughout Asia. She has appeared in television and movies as a leading actress and television presenter, and has hosted a number of events, including the Golden Horse Movie Awards, the Golden Melody Music Awards and the Golden Bell Television Awards, which are regarded respectively as the ‘Oscars’, ‘Grammys’ and ‘Emmys’ of Asia.
Her silver screen debut as the female lead in Red Cliff, by acclaimed director John Woo, won her recognition and a nomination for ‘Best New Performer’ at the Hong Kong Film Awards. The film went on to become the highest grossing movie in Chinese cinema history.
“The award-winning campaign continues to make a strong statement about the Group in a simple and luxurious manner, and we are delighted to welcome Lin Chiling as our newest ambassador,” said Jill Kluge, Mandarin Oriental Hotel Group’s Director of Brand Communications. “By focusing on celebrities who clearly appreciate the finer things in life, we have been able to show the quality of our hotels in a far more interesting way than traditional hotel advertising,” she added.
The campaign is designed to raise Mandarin Oriental’s brand awareness globally in print and on-line media, by elegantly connecting Mandarin Oriental’s well-recognized symbol – the fan – with international celebrities who regularly stay at the Group’s hotels. As a support to her efforts in spreading the love to the society, the Group makes a donation to Chiling Charity Foundation which raise funds for underprivileged children.
Lin Chiling joins Mandarin Oriental’s 24 existing fans: Karen Mok, Kevin Spacey, Christian Louboutin, Sophie Marceau, IM Pei, Lance Armstrong, Michelle Yeoh, Jane Seymour, Kenzo Takada, Jerry Hall, Vanessa Mae, Vivienne Tam, Barry Humphries, Frederick Forsyth, Darcey Bussell, Bryan Ferry, Liam Neeson, Helen Mirren, Maggie Cheung, Sigourney Weaver, Sir David Tang, Harry Connick Jr., Hélène Grimaud and Sa Ding Ding.
Source = Mandarin Oriental Hotel Group