Anchored in History; Created for Today


Chivas Regal launches the Ultimate Whisky to Share

Chivas Regal recently unveiled The Chivas Brothers’ Blend, the new ultimate whisky to share, available exclusively to international travellers. A perfect expression of the smooth Chivas style and a permanent part of the Chivas portfolio, it is available only at Travel Retail outlets. This is the first product launch for the brand since Chivas Regal 25 Year Old in 2007. The Chivas Brothers’ Blend is available exclusively in duty free.  To celebrate the launch, travelers can enjoy a personalised bottle engraving service at Hong Kong International Airport and Singapore Changi Airport from now until the end of November 2012.

The inspiration for The Chivas Brothers’ Blend came from founding brothers, John and James Chivas. The brothers first worked together at the Chivas Brothers’ Emporium in King Street, Aberdeen which was established in the mid-1800s and was known for selling fine foods and whiskies. Today, the famous Chivas Brothers’ legacy lives on, with their Chivas Regal whisky now available in over 150 countries around the world.

Paying a contemporary tribute to this rich history, the brothers and their legendary blending skills, The Chivas Brothers’ Blend is a modern whisky that is ultra smooth, perfect for sharing. This unique 12 year old blend uses a carefully selected range of whiskies with a higher proportion of special Strathisla and Longmorn Speyside malts to recreate the extra smooth taste that made Chivas Regal’s whiskies famous. The blend of whiskies from the prestigious Strathisla and Longmorn distilleries make for an exceptional blended whisky, and with Longmorn malts amongst the rarest, the flavors of The Chivas Brothers’ Blend are truly unique.

The Chivas Brothers’ Blend has a rich amber colour which bursts with ripe soft fruit flavours including peach and pear, and accented with runny honey, marmalade and soft candy. The rich taste echoes the nose of fresh fruit flavours, giving way to a sweet, creamy texture.

The Chivas Brothers’ Blend bottle and carton design is both unique and striking in its bold use of purple. With the etched Chivas Regal family crest on the bottle, it marries both tradition and modernity to create a product that has a regal nobility and great stand-out. Travellers in airports around the globe can look forward to learn more about Chivas’s latest arrival through the exciting lineup of activities planned – from out-of-store theatre, digital interaction to experiential product experiences.

John O’Sullivan, Marketing Director of Pernod Ricard Duty Free Asia, says, “We are delighted to have launched The Chivas Brothers’ Blend and offer a new Chivas Regal product in Asia Duty Free stores, which focuses on our heritage and craftsmanship blended with a twist for the modern gentleman. A revival of the original Chivas brothers’ style, the result is an ultra-smooth whisky made for today’s travellers who are looking not only for something new but also an experience. The Chivas Brothers’ Blend is the ultimate whisky to share.”

Source = The Chivas Brothers’ Blend
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