The Sanchaya poised to enter the global market

New hideaway private estate The Sanchaya, latest addition to the Lagoi Bay development on Indonesia’s Bintan Island, has inked strategic marketing partnerships with three leading hospitality platforms ahead of its opening, scheduled for the first half of 2013.

With a global vision and scope, The Sanchaya has chosen to join forces with The Small Luxury Hotels of the World™ (SLH) for its extensive presence and reach worldwide.

“Representing over 520 hotels in more than 70 countries, Small Luxury Hotels of the World™ has the capability to introduce The Sanchaya to a world-wide audience. We are excited to showcase such a unique property with an emphasis on the very best of South East Asia to the world.” said Paul Kerr, CEO for SLH.

For its Asia focus and to tap on to the region’s growing number of discerning high-end luxury travellers looking for a unique and personalised travel experience, The Sanchaya has partnered with Elite Resorts of Asia Pacific and Secret Retreats.  

In a testament to its exclusivity, the by-invitation-only membership to Elite Resorts of Asia Pacific reinforce The Sanchaya’s ethos to provide a travel experience which is both inspirational and redefine the concept of luxury.

Mr Mark Greedy, Chief Executive at Elite Resorts of Asia Pacific comments: “Bintan is a hidden gem. It has always been a popular destination for Singaporeans, given its proximity to Singapore.  However, with further development on the island, and an increase in number of travellers to the region, we can expect a positive reception, and the future looks promising.”

“With Elite Resorts’ strong capability in Singapore, Hong Kong, China and Australia, we will facilitate to break The Sanchaya in to these markets.” he adds.

Joining its select collection of Asia’s boutique hideaways, Secret Retreats will navigate travellers seeking the ultimate in experiential travel to The Sanchaya where guests can marvel at the estate’s unique design concept and be pampered with its gracious and bespoke service.    

Mr Stéphane Junca, Managing Director of Secret Retreats said: “Secret Retreats’ vision is to have a collection of independent luxury residences which provide experiences which larger luxury hotels and resorts are not able to provide.  We are delighted to welcome The Sanchaya to our portfolio, and we’re certain that the estate will be a hit with our discerning members.”

Set to provide guests with the ultimate home-away-from-home experience, The Sanchaya will showcase the heritage of the rich and varied cultures found across South East Asia. The brand is committed to exclusivity, luxury and bespoke experiences, all sentiments reinforced by the strategic partnership agreements.

“As a new independent hospitality brand, we greatly value our partnership with SLH, Elite Resorts and Secret Retreats. We are also honoured to be Bintan’s first property to be selected for their portfolio by these three organisations.” says Mr Michael Gaehler, Estate Manager of The Sanchaya.

Source = The Sanchaya
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