CHINA Travel Trade Barometer: Bookings Projected to Remain Strong through First Quarter 2013
- According to the U.S. Department of Commerce sponsored China Travel Trade Barometer, nearly eight out of 10 of the tour operators surveyed (September 17 – October 17, 2012) projected an increase in bookings from China to the United States (including Hawaii and Guam) in the fourth quarter of 2012. A small minority (9%) projected fourth quarter 2012 bookings to be the same as fourth quarter 2011.
- A strong majority (92%) of the top Chinese travel trade projected first quarter 2013 bookings to be higher, on average, compared to first quarter 2012.
- Over the next six months, the top motivator for travel to the United States was reported to be visa processing time.
- Pandemic/epidemic (e.g., H1N1 flu or others) was rated to be the top deterrent, on average, for travel to the United States over the next six months.
BACKGROUND AND SOURCE:
Travel Market Insights conducts the Canada, Mexico, United Kingdom, Japan, Germany and People’s Republic of China Travel Trade Barometer programs. The U.S. Department of Commerce, Office of Travel and Tourism Industries, is a sponsor and was the initial developer of the barometer program. The Barometer program is conducted with support from the U.S. Commercial Service and various Visit USA Committees and additional sponsors.
The National Tour Association (NTA) in partnership with Travel Market Insights (TMI) and Ivy Alliance (IVY) conducts the China Travel Trade Barometer in conjunction with the U.S. Department of Commerce, Office of Travel and Tourism Industries.
The Travel Trade Barometer survey is conducted on a quarterly basis in Canada, Mexico, the United Kingdom, Japan, Germany and the People’s Republic of China and is available through subscription. Discussions with industry partners to add Brazil, Australia, South Korea and India are in progress.
Reports sent to subscribers include additional information, such as:
- Bookings – looking at the past quarter and the next two quarters for U.S. and competitive regional destinations;
- Short term bookings for more than five specific travel segments; and
- Over 15 motivators or deterrents for travel to the United States.
Specific (proprietary) destination data is also available through a subscription.
Source = Office of Travel & Tourism Industries (OTTI)