Pioneering travel technology specialist, Illusions Online, has inked a deal with yet another established Asian travel firm.
The Dubai-based company, which has made no secret of its plans to become the leading travel technology provider in Asia, has secured its first client in Vietnam -Saigon-headquartered Destination Management Company (DMC) Focus Asia – in a move that further reinforces the supremacy of its solutions in this fiercely competitive marketplace.
Under deal terms, Focus Asia will adopt cutting-edge ‘Illusions OnDemand’ (IOD) technology, enabling the rapidly-expanding operator to automate and integrate its offices and operations spanning six countries in Asia, creating one central database.
This will benefit the B2B travel specialist’s tour operator customers, which are primarily based in Russia, Germany, Switzerland and Spain and allow Focus Asia to attract clients in new markets such as the US and Italy.
Focus Asia’s managing director, Thomas Weigelt, who has chosento adopt the latest Version 13 of IOD’sEnterprise solution, said this off-the-shelf product was far superior to any other system on offer in the Asian market and would replace the outdated one-dimensional solution it currently had in place.
“The current system we use now is like an old car; it has served us well, but it’s time to upgrade and drive a car that is newer and better and so we chose Illusions,” he said.
The reasons for adopting IOD were numerous and compelling, Weigelt continued: “Primarily, the Illusions solution is web-based and the others on offer to us are not. Our business is a multi-company environment with offices in several countries and so it is essential that all operations are integrated online. The current system is no good to us now because it is based on single company software.
“Other key reasons why we opted for Illusions were to automate all of our accounting and booking procedures. In addition, some of our major tour operator clients in Europe already use Illusions technology so this will enhance our relationship with these customers.”
Weigelt added: “Another major advantage is that it will integrate our CRM database, booking history and all the information from our web pages. I will be able to see who changed what and at what time and all the contracts will be located on one system.”
He explained that the current systems used at Focus Asia carried out each of these functions separately and were therefore cumbersome and inefficient.
IOD’s Enterprise solutionwill automate, integrate and centralisealmost every aspect of Focus Asia’s operationsand will include product management, hotel/services contracting, client profiles and tariff rules, a booking engine, client and supplier documentation, accounts receivables and accounts payables, logistics and planning modules, as well as Internet booking engines for clients to purchase the entire accommodation product range online.
“This will allow us to explore opportunities in new markets for us,” he said.
Illusions’ deal with Focus Asia further elevates its status in the Asian market where in the past 12 months, it has secured several big names as it sets out quickly conquer this continent.
The company, which at the end of last year hired a General Manager in Malaysia, with satellite operations in Singapore, Indonesia and Thailand, already boasts several of the region’s travel firm heavyweights on its client list.
They include three of the Asia’s leading DMCs – sister companies Go Vacation Thailand, Go Vacation Indonesia and Go Vacation Sri Lanka; Singapore’s leading DMC, RMG; as well as established Penang-based tour operator, Tong Yan Travel & Tours.
“The reason we have bagged so many high-profile accounts is that there are very few reputable technology companies offering the Asian travel market the level of automation it requires and Illusions really does stand out from the crowd in this respect,” said Memon.
Source = Illusions Online