First Air Seychelles profit in three years highlights strong turnaround

  • Net profit of US$1 million in first year of Etihad Airways management contract 
  • Significant synergies and cost savings from equity partnership with Etihad Airways
  • Carried 247,750 passengers on its domestic and international network
  • Introduced 19 new codeshares
  • Expanded its international network launching flights to Abu Dhabi and, from March 24, Hong Kong

Air Seychelles, the national airline of the Republic of Seychelles, today reported a net profit of US$1 million for the 2012 financial year.

The positive result comes just 12 months after Etihad Airways acquired a 40 per cent stakein the airline and was awarded a five year management contract. The profit follows three years of significant losses.

The Chairman of Air Seychelles, Joel Morgan,said the past year had been focused on reshaping the business of the iconic Indian Ocean airline for success.

“The choice of Etihad Airways as a strategic partner has been the right one.  Working with our new partner, we have had to make some hard decisions to turn the airline around.  We are now seeing the successful results of our strategy,” he said.

“To record a profit after the immense challenges we faced a year ago is an incredible achievement.  I am proud of the enormous progress Air Seychelles has made.  The recovery of Air Seychelles is a new chapter not only in our airline’s history—but our nation’s.  I am confident we have now laid the ground work for sustainable profitability and our brightly-coloured aircraft will cheer the skies for years to come.”

Chief Executive Officer of Air Seychelles, Cramer Ball, said: “In the first instance, this meant looking at the cost-base, and then stripping down the business right across the airline’s operations to find the right shape and size for our national carrier.”

“We introduced strict fiscal control in parallel with business process re-engineering to make our operation more efficient. We are a very different business today.”

He attributed this success to leveraging the economies of scale and synergies arising from the equity alliance with shareholder, Etihad Airways.

This entailed the renegotiation of contracts for catering, ground handling and in-flight entertainment, and the conclusion of joint contracts for fuel, uniforms and stationery supplies, all of which improved service and significantly reduced costs.

“Our first focus was on a new network plan which could support the hugely important tourist sector in Seychelles more effectively with good connections and broader choice for visitors to the archipelago.”

To optimise the schedule and enhance connectivity with its partner airlines, the Air Seychelles’ network was expanded through 19 codeshare destinations with Etihad Airways, opening up key European markets, andwith the introduction of four flights a week to Abu Dhabi.

The network expansion was made possible by renewed investment in fleet. During the year, the airline introduced an Airbus A330-200 and wet-leased an Etihad Airways’ Airbus A320 on the Mauritius route.

“We are going to continue to build our capacity with a second A330-200, allowing us to start flights to Hong Kong to capture the lucrative Asian leisure market in March 2013. We will also be increasing the frequency of flights to Abu Dhabi, Johannesburg and Mauritius.”

A recently announced codeshare with airberlin will expand the island carrier’s network throughout Europe.

Network development was accompanied by investment in product and service enhancements.

“We have responded to the demand from our affluent leisure and tourism guests by introducing a new international in-flight product and can now offer a business class experience to rival any airline. Air Seychelles offers on demand dining in business class and is the only airline to offer a lie-flat business class seat flying into Seychelles,” Mr Ball said.

Seychellois produce now features on the food and beverage menus introduced to enhance the dining experience.

In-flight entertainment was also upgraded with every seat offering video-on-demand, with expanded movie selections and games scheduled for early in 2013.

The year also saw the integration of the frequent flyer program, Seychelles Plus, with Etihad Guest, opening the doors to many more exciting offers and opportunities for its 18,000 members.

An important element of the airline’s turnaround strategy was a people program supported by cross-functional teams from Etihad Airways, introduced to transform the structure of the organisation to improve efficiency and effectiveness.

In addition to right-sizing the workforce to 550 staff, the plan makes for extensive and ongoing training both in the Seychelles and at Etihad Airways’ state-of the-art Training Academy in Abu Dhabi. One hundred and thirty-six cabin crew underwent training in Abu Dhabi to deliver a higher quality service. Twenty-nine pilots have also been fully-trained on the A330-200.

“Our team and our warm Seychellois hospitality is our secret ingredient and we are doing everything we can to make sure we nurture and develop our talent. We have forged partnerships to develop Seychellois talent and build career paths through MOUs with Seychelles Tourism Academy and the University of Seychelles. In 2012, 11 candidates were selected to join Etihad Airways technical engineering, graduate manager, and cadet pilot training programs.”

An ongoing program will select Seychellois candidates for the career development programs in Abu Dhabi.

Established in 1978, Air Seychelles now has more than 200 domestic flights a week and a strong domestic charter business. The airline employs 550 people, 25 per cent of whom have worked with the company for more than 15 years. Forty per cent of the staff have worked at Air Seychelles for 10 years or more.

“Our partnership with Etihad Airways has made us a bigger player in the global aviation scene and we are better able to withstand the uncertainties and volatility in the global economy. In addition to our natural organic growth, in 2013 we’re looking to broaden our network through partnerships. Now we need to maintain our strategic focus and effort,” Mr Ball said.

 
Source = Air Seychelles
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